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OUR PROJECTS, INDUSTRIES, & DIFFERENCE
How to Lead a Team and Not be a Jerk
Right now we have a kind of mania for the idea of collaboration. There’s a mistaken idea that collaboration is…
Favoring the Prepared Mind
There was a time when Lehman Brothers, Woolworth, PanAm and Kodak were among the colossi of their industries. They were…
Data Isn’t Truth. It’s Signal.
When people are presented with disagreeable facts they tend to double down on their own truth. Regardless of who you…
Why Does Choice Make Us Unhappy?
Today we live in a world of unparalleled choice and unlimited information. In theory we have everything we need to…
The End of Diversity
Companies regularly measure diversity in terms of gender, race or age, implying that demographic mix translates into high performance. But…
Tesla’s Gigantic Concept Test
Tesla's announcement of the Model 3 brings traditional marketing tests into the R&D phase and locks up marketshare before competitors can respond.…