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A picture’s worth a thousand … what?

As advertising increasingly uses text less it places more emphasis on images.  The problem is that the trend has accelerated at the same time as images have become inherently unstable and morphing in hundreds of different ways in the hands…

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Restaurant Review Statistics

Approximating the Truth

It has become commonplace in the digital world to talk about the wisdom of the crowd–the aggregated opinions of everybody. The problem is that the crowd isn’t everybody. The crowd is pockets of interest, loud voices, competing truths. Published in…

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Design Sprint

3 Quick Hits On User Experience Testing

Over the years InLytics has worked with a number of media companies and we have done multiple projects for non-media companies where we have supported their web (re)design efforts. Unexpectedly, we have found that the non-media companies are far better…

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