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Starry Night

Data Isn’t Truth. It’s Signal.

When people are presented with disagreeable facts they tend to double down on their own truth. Regardless of who you voted for in the last election, for example, you were probably complicit in editing data that didn’t suit your preferences—and…

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Diversity Photo

The End of Diversity

Companies regularly measure diversity in terms of gender, race or age, implying that demographic mix translates into high performance. But at the same time, companies make deliberate efforts to iron out differences.  Hiring managers and recruiters explicitly look for “fit”.…

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Tesla 3

Tesla’s Gigantic Concept Test

Tesla's announcement of the Model 3 brings traditional marketing tests into the R&D phase and locks up marketshare before competitors can respond. Published in The Huffington Post, April 28, 2016 by Daryl Twitchell, Jeremy Rabson and Kevin McDermott In Amsterdam last month Tesla Vice-President…

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Restaurant Review Statistics

Approximating the Truth

It has become commonplace in the digital world to talk about the wisdom of the crowd–the aggregated opinions of everybody. The problem is that the crowd isn’t everybody. The crowd is pockets of interest, loud voices, competing truths. Published in…

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