Founder and advisor Jeremy Rabson has been working with Eastern Labs — a new digital group inside 200 year old Eastern Bank. As part of a small business campaign he was filmed in a few short videos talking about how small businesses can improve marketing and utilize social media. Take a look.
Using Cash Flow To Grow
Marketing Tools To Expand
The point in both these videos is that digital marketing tools are inexpensive means of growing any business. The ease with which you can calculate return on investment in the digital space means that small businesses can focus their limited resources on what really works. Blogs, social media, Google Adwords are all technologies that should be embraced as opportunities.
Photo by Got Credit